[The content of this article has been produced by our advertising partner.] Octopus is moving further into Hong Kong’s transport system with the rollout of a taxi booking feature in its app, as the city steps up efforts to modernise a traditionally cash-heavy sector through regulation and fintech. The new “Easy Ride” feature allows passengers to book, ride and pay for taxis in a single interface, expanding the company’s role in transport from fare settlement to journey co-ordination.